The Crispy Parm Pizza, which has a layer of cheese baked under the crust, is the newest menu innovation from Papa Johns. /Photograph courtesy of Papa Johns.

Papa Johns launched a new Crispy Parm Pizza Monday, giving a preview of the double-tacky practical experience to loyalty users. The new pizza is readily available to all customers on Thursday.

The Crispy Parm Pizza has a layer of Parmesan and Romano cheeses baked underneath the base crust, producing an excess-crisp exterior with pumped-up cheese flavor. Pizza supporters can then increase any toppings they select, such as far more cheese.

The selling price of the pie starts off at $12.99 for just one topping.

“At Papa Johns, we delight ourselves on our determination to innovation,” Kimberly Bean, VP of menu technique & calendar setting up stated in a assertion. “For this item, we established our sights on 1 of the most essential pizza ingredients—cheese, and have taken cheese in which we’ve in no way experienced it before—flipping the pizza over and putting it underneath the crust. In accomplishing so, we are delivering shoppers with additional ability to customize their pizza knowledge, while also enjoying a unique and astonishing twist on a fan-preferred meal.”

The Crispy Parm Pizza is the most up-to-date menu innovation from the Atlanta-primarily based pizza chain, next on the heels of Papa Bowls and Papa Bites last calendar year. In 2021, NY Model Pizza and Epic Stuffed Crust pizza joined the lineup.

Menu innovation, particularly on the top quality aspect, has spurred profits and verify growth, Papa Johns’ CEO Rob Lynch advised Restaurant Organization a yr ago. The brand’s menu differentiates by itself from rivals by marketing “better ingredients, superior pizza.”

The Crispy Parm Pizza is being launched just in time for National Pizza Working day on Feb. 9, according to the news launch.

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