Blas Escarcega, director of Franchise Development of Pollo Campero, discusses how the 400-device chain born in Guatemala, programs to thrive in the U.S.

| By Blas Escarcega, director of Franchise Enhancement, Pollo Campero

With more than 50 several years of established achievements, Pollo Campero has become an legendary rooster franchise. Now, we are wanting to leverage that encounter to grow our franchise chances in the United States.

What began in Guatemala as a household owned small business with a diligently crafted menu and exclusive chicken recipe has grown into a model with practically 400 areas around the globe. And following 20 several years of efficiently creating 85 eating places in markets through the United States, Pollo Campero has attained a major crossover viewers that extends to each and every demographic.

In the course of the COVID-19 pandemic, we observed history gross sales. In 2021, this achievements led to the start of a new approach to get to 250 dining places throughout the United States more than the future five many years. We are leveraging a sturdy assist method, faithful fanbase and progressive menu to appeal to multi-unit, multi-manufacturer franchisees in markets all around the place.

More than the previous several years, Pollo Campero has labored to increase our support infrastructure. This provided investing seriously in our franchise composition in Dallas, the place we aid all our franchisees through the United States. We want to make guaranteed franchisees can get the teaching and instruments needed to make them effective. It’s one particular matter to say, “we want you to do this,” but it can be an additional to make sure they have the equipment and capabilities to do well.

In the course of the franchise method, new house owners will be taught about all factors Pollo Campero. This consists of the equipment and technological innovation used, the good quality of the goods, the distinct phases of managing a restaurant, how to make sure regularity and more.

A faithful fanbase
Element of Pollo Campero’s progress in the U.S. can be attributed to its faithful Central American shopper base. We satisfaction ourselves on our brand’s historic heritage, food culture and relatives-oriented atmosphere. We have a nostalgic charm to the Central American population. Now, what has happened is that we have expanded that legacy client foundation and recognized that the manufacturer has legs to arrive at additional mainstream customers in the U.S. We want to keep the legacy piece whilst also bringing the chance to new clients and leveraging our source chain to produce close to the present markets that we have.

A competitive products
There’s no doubt the hen class is hot in quickly-food proper now. And Pollo Campero has currently recognized itself as 1 of the most dominant players in the $40.6 billion section. The key to our success? Our ingredients. The large-excellent solutions are what make us stand out from other people in the chicken section. The distinctive menu was created to honor our origins in Central American cuisine, while also developing a prime-notch fried rooster. We are talking about marinated to the bone, slow-down-and-take pleasure in-every single-chunk hen. A deep, rich and special style that can only be received by uniting the freshest components with the very best, complementary spices. It really is about combining generations of family recipes into the perfect, savory chunk.


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